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Marketing Strategy
Tell me about your business and how you got here. Not the elevator pitch please! The
real
version
.
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How long have you
officially
been in business?
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Who is your best client? Describe them as specifically as you can.
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Not a demographic: a specific ideal person.
What do your best clients say about working with you? What exact words do they use?
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When you meet a new client, what damage are you usually walking into? What does the mess look like before you arrive?
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What's the lie that your ideal client believes about your industry or about what they need? The thing you wish you could shake them out of?
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When you look at your competitors or your industry, what makes you roll your eyes? What feels wrong or dishonest about how most people in your space operate?
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What kind of client have you turned down or wanted to turn down, and why? What did they represent that didn't sit right?
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If you could say one thing to your ideal client that you're currently too afraid to say in your marketing, what would it be?
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What's a client result you're proudest of? Walk me through the specific before and the specific after.
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What does a client say or feel in the first month after working with you that tells you you've done your job?
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How do you open a first conversation with a potential client? Not your pitch. What do you literally say in the first two minutes?
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Describe yourself in 3 to 5 words. Not adjectives you think sound good. Words that actually feel true to who you are when you see yourself in the mirror.
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What do you want someone to feel in the first ten seconds of meeting you? Not think – feeeeel.
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Where does your sales process most commonly go quiet or fall apart?
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